Living systems already solved it. We help you build it.

Nexus Lab Space takes one hard challenge, for a product or a community, and looks to nature for the answer, often in the most unlikely places. Then we prototype it, test it in the real world, and, depending on the strategy, hand it off as a product or experience ready to run, or stay on for a longer-term partnership as iterations evolve.

Photograph of an iridescent green hummingbird perched on a branch.01a · Observed
01b · Modeled live
θ 15°d 380–430 nmn 1.56
15°
Fig. 01aHummingbird, photographed in Costa Rica. Its green comes from structure, not green pigment. Fig. 01bThe same color, computed. Light reflecting off thin keratin layers in each barb interferes, so the hue shifts as the angle changes. Move across the plate to tilt it. FunctionMake color without dye.
02b · Modeled live · thermal
A shaggy Highland cow in a Scottish pasture.02a · Observed
coat 9 cmair −6 °C · windheat loss 25 W/m²
9 cm
Fig. 02aHighland cattle in Scotland, where winters are wet, windy, and cold. Fig. 02bThe coat, as a thermal camera would see it. Oily guard hairs shed the rain while the undercoat holds still air, so the outside of the coat stays nearly as cold as the weather. Move across the plate to change the coat depth. FunctionStay warm and dry without burning extra energy.
03b · Modeled live
03a · Observed
θ 15°mesh open 100%to throat 0
15°
Fig. 03aA whale shark feeding near La Paz, Mexico. Filmed by my good friend and colleague Nicholas Heier. Fig. 03bThe same filter, simulated. When water sweeps across the mesh, plankton rolls along to the throat and the pores stay clear. Turn the flow straight into the mesh and it clogs. Move across the plate to change the angle. FunctionFilter huge volumes without clogging.
04b · Modeled live · spectrogram
04a · Observed
time 0.0 sbetween callspeak –
0.0 s
Fig. 04aA raven calling from a rooftop beam in Santa Fe, New Mexico: three pairs of croaks in nine seconds. Filmed by the author. Fig. 04bThe same calls, as a spectrogram drawn from this recording. Each croak is a stack of low harmonics near 1 kHz, a low, rich pitch that carries well in open air. Move across the plate to scrub through the recording. FunctionSend a clear signal over distance.
In the lab

One process, two kinds of challenges.

Whether the challenge is a product or a social system, the work moves through the same four phases, from question to tested system.

An immersive themed room glowing with fluorescent murals and sculpted forms.
Track A

Products and experiences

For

  • Product and R&D teams
  • Toy and game makers
  • Attraction and experience designers
Track B

Social innovation and civic systems

For

  • Cities
  • Nonprofits
  • Cultural institutions
  • Schools
  • Festivals

The phases

Frame the system, ask nature, prototype, and test in context.

Phase01
The step that matters most

Frame the system

What does this really need to do, and for whom?

Why this phase comes first

No one today is short on data. What is rare is the right question. This phase is what sets Nexus Lab Space apart. Before we ideate anything, we look at your system in context to find the points of tension and the leverage points, and make sure we are asking the right question with the right approach.

We restate your challenge as a function (shed heat, hold attention, move people, share resources) and map the system around it: who is involved, where the feedback loops are, and which constraints are fixed. A precise frame is what makes the biology useful later.

Kidlin's law:

When you write down a problem clearly, the matter is half solved.

What we do

  • Functional diagnosis of the challenge
  • Systems and stakeholder mapping workshop
  • Constraint lock: materials, cost, regulation, timeline

You get

  • Challenge brief written as functions
  • Systems map with leverage points
  • Success criteria everyone signs off on
Phase02

Nexus asks nature

Which organisms and ecosystems already do this well?

The Nexus team goes searching for biological examples by function. Then we go look: field observation, macro photography, and data where it helps. What comes back to you is a lineup of the biological strategies we found, each one traced to its scientific source. The key is that we also abstract those insights into simple design principles your team can apply without a biology degree.

Janine Benyus, Biomimicry (1997):

“Nature as model, measure, and mentor.”

What we do

  • Literature search by function
  • Field and macro observation
  • Abstraction into transferable principles

You get

  • Biological strategy lineup: every solution we found in nature, with citations
  • Shortlist of design principles
  • Field documentation you can reuse
Iridescent green hummingbird perched on a branch.
Hummingbird, Costa Rica.
Two naturalists in a forest laughing as one holds out a large bracket fungus.
Field observation, Pacific Northwest.
Golden silk orb-weaver spider at the center of its web.
Golden silk orb-weaver, Costa Rica.
Observed: a whale shark feeding near La Paz, Mexico. Filmed by Nicholas Heier.
Straight into the screen Particles pile up. The screen clogs. Across the screen Particles roll along to be collected. Clean water passes through. CLOGSSTAYS CLEAR
Abstracted design principle: let the flow sweep across the filter, not straight into it.
Phase03

Prototype in hand

What is the fastest physical version we can learn from?

Principles become things. Depending on the challenge that means a bench rig, a playable game, a material sample, or a room-scale experience. Building early exposes tolerances and human behavior that slides and simulations miss.

A saying at IDEO:

“If a picture is worth a thousand words, a prototype is worth a thousand meetings.”

What we do

  • Concept options from different strategies
  • Rapid fabrication, electronics, and optics
  • Playtests and tabletop prototypes

You get

  • Working prototype
  • Concept comparison against your criteria
  • Test plan for the next phase
A desktop 3D printer building a part layer by layer.
01 3D print
Genell adjusting components on an optical bench in a lab.
02 Optics and electronics bench
A laser cutter cutting parts from a flat sheet.
03 Laser-cut parts
Hand-drawn paper wireframes of app screens.
04 Paper wireframes
A paper prototype of an interface being tested by hand.
05 Interactive paper prototype
What your prototype looks like
Track A · Products

Something you can hold. A quick 3D print, a working electronics build, a material sample, or a playable tabletop version. If it is a product, it will be in your hands.

Track B · Social systems

Something you can see. An easy-to-read visual or dashboard that shows the leverage points, where to iterate, and the data you need to track.

When a challenge calls for it, we build custom AI tool sets and trackable dashboards, so your data works toward the answer instead of piling up.

Phase04

Test in context

Does it work where it has to live?

We take the prototype into the real setting: a classroom, a street, a factory floor, a festival. We measure against the criteria from Phase 01 and report what the data says, including when it disagrees with the original idea.

What we do

  • Field pilots with real users
  • Sensing, observation, and data analysis
  • Iteration on what breaks

You get

  • Findings report with measured results
  • Revised design
  • Go, adjust, or stop recommendation
What testing in context can look like
With a target group

A product in real hands. Students, players or customers use it while we watch.

In the environment

A field test on site. We measure where nature does the work, like water flow across a site.

Across an organization

A new way of working. A process or team structure piloted across several groups at once.

In public space

A pilot where people gather. A street, plaza or festival, watching how people move and respond.

As a soft launch

A small first audience. An exhibit or experience opened to a few visitors before the full opening.

With data and AI tools

A tool in daily use. Staff try the dashboard or AI tool, or we check a model against past data.

On the bench first

A controlled stress test. Durability and materials tested before anything goes into the field.

Phase05A
Typically Track A · Products

Hand off

Who keeps this alive after we leave?

Healthy ecosystems do not depend on one species. We package the work so your team or community can build, run, and adapt it: specifications, facilitation guides, and training. What we learned feeds a shared library for your next challenge.

What we do

  • Specifications and production support
  • Training for staff or facilitators
  • Roadmap planning

You get

  • Build-ready specs and a success plan for implementation and training
  • Trained internal owners
  • A reusable library of strategies
Phase05B
Typically Track B · Social innovation

Steward and iterate

What needs to change as the system grows?

Social systems keep changing after a pilot, so some partnerships should not end at a handoff. Nexus Lab Space stays on under a longer agreement, often one to five years, as the outside eye. From a zoomed-out view we watch how the system responds, find the leverage points, and guide each round of iteration with your team.

What we do

  • Regular field reviews and check-ins
  • Leverage point mapping as the system shifts
  • Iteration cycles run with your team

You get

  • A long-term partner with a zoomed-out view
  • An updated systems map each cycle
  • Progress measured against shared goals
time OLIOLIOLIOLI version 1version 2version 3version 4version 5 year 1years 3 to 5 Between every release: O observe · L find leverage points · I iterate
Each release is a new version of the system. Between releases we observe, find the leverage points, and iterate, then release the next version.

What is biomimicry?

You don't need to learn every step at once. Peel back one idea at a time, at your own pace.

Biomimicry, explained one onion layer at a time.

12345core
Layer 1 of 6

Nature has already done the R&D.

Life on planet Earth has spent 3.8 billion years evolving ways to survive and thrive that are efficient, renewable, and fit for their context. Many of the challenges we face in design, sustainability, relations, communications and more have already been solved somewhere in the natural world.

In open space

Curious, but no project yet?

We build in the lab. We learn in open space, from the examples right outside our door. Bring biomimicry to your group through a talk, a hands-on workshop, or a guided nature hike. No challenge brief needed, just curiosity.

The world is your oyster. In this format, we follow your curiosity and learn from nature's examples in your own backyard and beyond, often exploring several of nature's functions in one session.

Talks, workshops and guided nature hikes

For

  • Schools
  • Companies and teams
  • Nature centers
  • Conferences

The same process, compressed into a session. We frame the question with your group, ask nature together, then explore it hands-on.

  1. 01Frame the question
  2. 02Ask nature together
  3. 03Experience it

A presentation, a hands-on workshop, or out on a hike. For all ages.

Projects

From unlikely inspiration to working systems.

Studio work where nature, often from an unexpected corner, became something people can use: for cities, for kids learning to read the natural world, and for a community planning for the next storm.

Urban Nexus opportunity gap map Phase 01 · FrameUrban NexusA spatial evidence platform that shows civic teams where resources are thin before they decide where to act.Civic data · Spatial analysis

A spatial evidence platform that helps civic teams see how resources are distributed across a city before deciding where to act.

Civic data · Spatial analysis · Systems mapping Press play to watch the demo reel here.
LeafQuest American Sweetgum card Phase 03 · PrototypeLeafQuestA game that teaches kids systems design and evolution, starting with something small enough to hold: a leaf.Systems design · Evolution · Game design
Venation round · palmate Sweetgum vs. pinnate Willow: no match, so the second ring blinks red

LeafQuest teaches kids systems design and evolution through something small and accessible: a leaf. By reading its shape, margin, and venation, players start to see why leaves in different ecosystems evolved the way they did, and how form follows function.

Kids collect ecosystem decks like the Eastern temperate forest and Southwestern riparian corridors, then mix and match decks during play to compare how different places shape the plants that live there.

NFC-enabled play. Two provisional patents pending. The play hardware is still in development, shown here as a 3D concept model alongside the card decks.

Systems design · Evolution · Ecosystems · NFC
Slidell workshop group Phase 01 to 02 · Frame and ask natureStorm Fuel · Slidell, LouisianaWhat thrives in a hurricane? Mold, and its strategy for storing energy became a plan for a community biofuel center.Community workshop · Resilience

When a hurricane hits, fuel deliveries stop, and generators, boats, and chainsaws go quiet exactly when a community needs them. We asked what thrives in a hurricane. The answer was mold, and its strategy for storing energy became a plan for a community biofuel center.

Community workshop · Resilience · Systems design
Workshop participants from the Slidell community gathered outdoors in front of wooden pavilions.
The Slidell, Louisiana workshop group.
Ask nature · What thrives in a hurricane?

Mold

How it turns storm debris into stored energy

  1. 01Spreadson anything soaked: walls, wood, debris
  2. 02Digestsenzymes break it down
  3. 03Absorbssugars into its cells
  4. 04Storesreserves for lean times

lipid droplets glycogen enzymes

Design principle

Turn the storm's waste into the storm's fuel, and store it close to home.

Community system · Biofuel center Storm waste becomes fuel Hurricane Collect Biofuel center Power cleanup
Systems map from a community workshop in Slidell, Louisiana.
The founder

From pyrotechnics to photonics to photosynthesis.

Genell kneeling on a brick plaza at night, firing a pyrotechnics show from a red control panel, with a radio on her shoulder.Pyrotechnicsfiring a live show
Genell adjusting components on an optical bench in a lab.Photonicsoptics bench work
Genell standing beside the buttress roots of a giant rainforest tree, holding a field notebook.Photosynthesisbiomimicry fieldwork
FounderGenell Zuciya, Founder and CEO

Genell Zuciya is a creative technologist, inventor, biomimicry professional, and experiential creative director with nearly two decades of work across Walt Disney Imagineering, Netflix, and Meow Wolf. She specializes in large-scale immersive design, innovation strategy, and concept-to-deployment development at the intersection of technology, storytelling, and systems thinking.

She holds a Master's in Biomimicry and has done fieldwork in over six ecosystems. As the founder of Nexus Lab Space, Genell is always looking for collaborators in experiential innovation and human-centered design.

BackgroundExperience, recognition, education and service
Alum of Walt Disney ImagineeringMeow WolfNetflix Experiences
Recognition
5 THEA Awards · 2 VES Awards · IAAPA Honors · ILDA First Place
Intellectual property
U.S. patent, scanning-laser 3D display · Two provisional patents pending
Education
M.S. Biomimicry, ASU
Biomimicry Professional Certificate
B.S. Video Production, Drexel
AI Engineering Certificate, ByteByteGo
Certificate of Proficiency, Photonics
Certificate of Proficiency, Precision Optics
Service
SEGD Sustainability Committee Chair
Board, International Spy Museum
Board, Biomimicry for Social Innovation
Board, Santa Fe TradFest
Work with Nexus

Start small. Go as far as the challenge needs.

Most clients begin with a framing sprint. It delivers real value on its own and gives us a clear, shared picture of where to go next.

Where most clients start

Framing Sprint

A focused engagement to define the challenge and bring back the biology.

  • Functional brief and systems map
  • Biological strategy dossier
  • Recommended path forward
Ongoing

Long-term Partnership

An ongoing role inside your team or program, scoped by the month or the project.

  • Bioinspired research and development
  • Curriculum and program design
  • Fractional innovation leadership
Concept to handoff

Platform and Product Design

Nature-informed products and digital platforms, including AI-enabled tools.

  • Concept and systems design
  • Prototype and pilot
  • Specs and handoff

Talks, workshops and guided nature hikes are available on request, for all ages. We come to elementary schools, corporate offices, nature centers and more.

Questions

Before you reach out.

What is bioinspired systems design?

It is the practice of solving design problems by studying how organisms and ecosystems meet the same need, then translating the underlying principle, not the look, into a product, process, or program. The systems part means we design for the feedback loops and people around the thing, not only the thing itself.

Do we need biologists on our team?

No. Phase 02 does that work and translates it into design principles in your language. Your team brings the domain knowledge; we bring the biology and the process that connects them.

Is this only for physical products?

No. The same process works for services, learning programs, public spaces, and how resources move through a community. Track B exists for exactly that.

Can we join partway through a project?

Yes. If you already have a frame, we can start at Phase 02 or 03. If a project has stalled, a short framing sprint is often the fastest way to unstick it.

Where do you work?

The studio is based in New Mexico and works with clients anywhere. Framing and research run well remotely; prototyping and field testing happen on site when they need to.

Start with a framing call

Bring us the hard question.

Tell us the challenge in a few sentences. You will hear back personally within a few business days.

  1. A 30-minute call to understand the challenge and the constraints.
  2. A short written proposal: which phases fit, and what you would get.
  3. We start, usually with a framing sprint.
Type of challenge